Once again, Honda Malaysia is the number 1 non-national automaker in the country, which sold 44,200 units of vehicles in the first six months of 2019, with May being the best selling month with 10,500 trades.
But there is more good news for Honda Malaysia because their year-to-date industry volume rests at 15.3 percent, placing the brand on the second position overall.
The Honda City is without a doubt the most popular vehicle with more than 15,000 units sold in the first half of 2019, which translates to 34 percent of the sales share. In other words, the Honda City is officially the most wanted B-segment car in Malaysia.
Here are the market leaders in their respective segments for May 2019:
Honda is so popular in Malaysia that buyers who book for the cars mentioned above have to wait around one or two months to get their new vehicle.
With this amazing results for Honda Malaysia in the first half of 2019, the director and CEO, Mr. Toichi Ishiyama said:
“I want to take this opportunity to thank all Malaysians for their continuous support and trust in the Honda brand. The first half of 2019 has been challenging but encouraging for us. The Civic reached a milestone of 130,000 units sold while the Jazz delivered the 100,000th unit to its owner.”
Mr. Toichi Ishiyama added that Honda is always innovating so they will continue to offer cars and products of good quality with the latest technology. Honda’s mission is to deliver the best to all its customers, bringing joy to every Honda owner.
There is no doubt that the Honda Civic and Jazz have become a favorite among Malaysians. With these models coupled with Honda impressive customer support, Honda Malaysia is hoping to achieve more in the second half of 2019.
Just like what Honda Malaysia’s new COO, Sarly Adle Sarkum said: “It has been a very exciting few weeks for me since I took office. I am impressed with the strong commitment and dedication of the team to bring Honda to greater heights in Malaysia. This has given me the confidence that we can take on the challenge to push our sales even further. We would like to thank all our customers for supporting our brand.”
To thank all their customers in Malaysia and to celebrate this amazing achievement, a Honda Malaysia Promotion was launched, namely the Tech Frontier Rewards. This Honda Promotion focuses on rewarding customers and getting them familiar with Honda’s Next Generation Advanced Technology, specifically Honda SENSING, Turbo, and Sport Hybrid i-DCD.
The Honda Malaysia promotion offers a Honda bonus, Tech Month bonus, and a gift with a value of up to RM5,000. This exclusive gift applies to all models except the Civic Type-R, and it is available until September 30, 2019.
Why Choose Honda Malaysia?
It is not surprising that Honda Malaysia is the leading manufacturer in the Non-National segment and second overall with 15.33 percent contribution in the Total Industry Volume (TIV), because of the many benefits they offer, including:
- Safety: One of Honda’s top priorities is the safety of all passengers inside the vehicle. All Honda models have earned a Top Safety Pick, including Honda Civic, Honda CR-V, Honda Odyssey, Honda Fit and more.
- The right size: There is a Honda vehicle for every family. It doesn’t matter if you are a family of two or a family of eight, you can choose a Honda.
- Value: Honda cars are reliable, which means they hold on to their value for many years. When you buy a Honda, you are making a great investment.
- Eco-friendly: Honda cares about the environment and that’s why their vehicles are fuel-efficient and they are always working on new technologies to make their cars more eco-friendly.
Celebrate with us and take advantage of the Honda Malaysia Promotion. I am sure there is a Honda waiting to fit your needs and preferences.